Advantages
-
You can target recipients very precisely.
-
You can protect against overwhelming response. If you run an advertisement, you can't know whether you're going to get 10 responses or 10,000. For a small company, a powerful response to an ad can be even more disastrous than no response at all, since a poor reaction to a prospect's response will likely damage your relationship even before it's begun. With direct mail, you can start out with a modest-size mailing to study the response and make sure you can handle it expeditiously.
-
Costs can be modest. Or, more accurately, you can create a campaign to fit large or small budgets.
-
Direct mail can happen fast. With a modest campaign to a known target audience, develop mailing materials (including direct-mail letter, flier, reply card), launch a mailing and start to receive results in just a few months. This is faster than the typical advertising campaign--and a lot faster than waiting for the phone to ring.
-
Test different appeals (known as"offers" in the trade) to reveal the most potent message. By making a different offer to randomly different portions of your mailing list, you can see which offer pulls best.
-
Mail to the same list again with a slightly different mailing and still garner worthwhile results. We save all campaign data which is easily accessible for a repeat campaign.
-
You can never run out of prospects. There are several different new niche direct-mail markets for your products that we can expose, whether retail, residential or business-to-business.
Top 5 Marketing campaign tips
Go after your target audience
- Direct toward your niche market
- Ensure what you are placing on the leaflet is going to grab the attention of the potential customer
- Do not create generic ads
Highlight your competitive advantage
- Sell the benefits of the product
Establish an image
- Make the image attractive
- Keep it consistent
You have to spend money to make money
Diversify
|
